Pott 33
ART DIRECTION and CAMPAIGN PRODUCTION
One of Carl Pott's final designs remains among the most successful in the Pott cutlery collection. Introduced in 1975, the five-tined fork designed by Carl Pott, represented a groundbreaking innovation. Widening the fork facilitated easier scooping of sauces and vegetables, revolutionizing dining experiences. The delicate grooves at the handle’s end lend this substantial flatware a distinctive charm. The wider design improved functionality, making it easier to hold sauces and small vegetables like peas. A subtle notch at the end of the handle adds a distinctive touch to the sturdy cutlery. Inspired by this concept, I explored a greenish and vegetable-centric art direction, echoing the fork’s functionality and aesthetic appeal.