Rosti embodies the essence of homemade Italian delicacies and the simple joys of savouring life’s small pleasures, such as indulging in a quick bite while basking in the sunshine. To solidify a distinctive identity for this newly launched food concept, I worked on the Instagram strategy, developing the editorial plan, and curating the irresistibly appealing visual content. Through strategic curation and captivating visuals, the aim was encapsulate the essence of Rosti’s culinary experience and evoke a sense of warmth and enjoyment for its audience.