Maria Ghetti is a creative entrepreneur specialized in art direction and strategy. With a dynamic background spanning across all facets of creative endeavors, strategic acumen and artistic flair, from design and production to art direction and strategic insight, Maria embodies a multifaceted approach to innovation.
Experience
Freelance
Art Director & Creative Strategist
JUN 2022 – PRESENT
ART DIRECTOR & VISUAL DESIGNER
Extensive experience as an art director and visual designer, leading digital projects and physical photoshoots. From developing digital products such as websites or campaigns to directing on-set productions.
FREELANCE CURATOR & CREATIVE STRATEGIST
Specialised in exhibitions, events and publications.
Develops and implements strategic cultural programs for institutions like NOOR (Amsterdam), FOTOGALLERIET (Oslo) and ArtKitchen Gallery (Amsterdam). Specialises in communication strategy, content curation, and community engagement. Organises exhibitions, talks, and events, enhancing institutional presence both online and offline.
GUP Magazine
Manager & Head of Exhibitions and Publications
JAN 2019 – MAY 2022
Within GUP Magazine I have been in charge of two different ventures.
GUP MAGAZINE
Defined creative strategy, integrating digital and print storytelling. Curated content on website and social media, developed communication strategies, and expanded global partnerships. Strengthened GUP’s presence through collaborations with major photography institutions and festivals (i.e. Les Rencontres d'Arles)
GUP FRESH EYES & GUP New
Led the visual identity and storytelling strategy across print and digital platforms of these two publications. Curated and organised live talks, exhibitions, and events to engage audiences, while also curating compelling content, highlighting emerging photographers.
bis bis
Art Director & Strategist
NOV 2022 – DEC 2023
In charge of photo-shoots and campaign art direction. Defined strategy and discussed potential collaborations with new clients.
Specializing in the fusion of culinary art and design, bis bis, a dynamic creative studio based in Amsterdam, uniquely explores the essence of food and its surrounding elements, about sharing moments, about identity, about stories and recipes, seasonality, caring for one another and more. This feeling of togetherness is engrained in us through first-hand experience.
Defrost Studio
Creative Director & Consultant
MAR 2016 – PRESENT
Leads a multidisciplinary creative studio focused on socially engaged digital projects and campaigns. Developed works like Immorefugee and Satellites (defrostudio.eu/SATELLITES) addressing migration. An upcoming series is to be published in the Dutch magazine metropolis M (2025). Currently developing projects on women’s abuse and Italian colonial history. Speaker and exhibiting artist at major photography festivals, including Cortona on the Move, Photolux, Les Photaumnales, Festival Circulations and Format Festival.
Defrost Studio has been founded in 2015 together with visual artist Marco Tiberio.