MONO

ART DIRECTION and CAMPAIGN PRODUCTION

MONO is a german brand historically focusing on quality and design and design award winning. In the late 1950s, designer Peter Raacke collaborated with Herbert Seibel, the third generation of the MONO family business, to create this mini- malist cutlery design. The objective was to craft flatware with a timeless aesthetic that could be produced efficiently and sustainably. In this art di- rection set, I aimed to accentuate the bright silver of the cutlery, embracing its intrinsic elegance while honoring its enduring legacy.

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