Art direction and set design for citizenM’s 2024 global summer sale campaign, “Sleep Like a Champion,” produced by KesselsKramer.

Inspired by the Olympic Games in Paris, the campaign blends the spirit of elite performance with the unparalleled comfort of citizenM hotels. Through bold visuals and dynamic set design, we created a playful yet sophisticated narrative that reimagines rest as the ultimate winning strategy—because even champions need their sleep.