Art direction and set design for a surreal content shoot for citizenM’s rooftop bar, cloudM.

Blurring the lines between reality and dream, this project aimed to craft an ethereal, sky-high experience that transports viewers beyond the ordinary. Through carefully curated aesthetics, lighting, and composition, we created a visually immersive world where the rooftop becomes a gateway to the clouds—elevating the citizenM brand into a realm of fantasy and wonder.